Digital Spec Sheet
Trenton Journal offers a variety of digital advertising opportunities in our newsletter and on our website.
Welcome to the Trenton Journal digital spec sheet. Our publication offers a variety of digital advertising opportunities from sponsored newsletters, to display ads, to content. Share this page with your graphic designer so that you can achieve the best possible results with your ad.
Please note, advertising with the Trenton Journal must be paid for in advance of your ads running.
Presenting Sponsor of our Newsletter
Format
| Header Recognition |
| “Brought to you by” sponsorship notation at the top of the email, using recognition name of your choice. |
| Presenting Sponsor Ad Spot |
| Image Specs ◦ Size: 970 x 550 px ◦ Resolution: 72 DPI ◦ File size: 1mb max ◦ Color mode: RGB Ad Content ◦ Headline (16 words max) ◦ Copy (50 words max) ◦ Link (1) |
| File Types |
| Accepted ◦ PNG, JPG/JPEG or GIF Not Accepted ◦ TIFF, EPS, AI, PDF, DOC |
Deadlines
Ad content must be submitted to the Trenton Journal a minimum of three business days prior to the publication date. If an image file or ad content is inconsistent with the Trenton Journal’s ad specs, the ad will be returned to the advertiser for modification. While we will always do our best to ensure your ad runs properly, if content is submitted late or incorrectly, the advertiser is at risk of having their ad not run or run as is.
Proofs
A screenshot of your ad will be sent for approval a minimum of one day before publication of our newsletter. If no response is received from the advertiser, the ad will be considered approved and will be published as is.
Best Practices
◦ Limit text on your ad image, make sure there is no more than 30% of the image with text.
◦ Limit the number of logos on your advertisement. Aim for one to two logos at most.
◦ Ad should contain a single, simple action for customers to take. For example, “Get Your Tickets Here!” or “Learn More”.
◦ Don’t forget to subscribe to the Trenton Journal!
Featured Listings
Format
[Content Coming Soon]
Deadlines
Content for featured events must be submitted a minimum of three business days prior to the publication date.
Proofs
A screenshot proof of your listing will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser, the ad will be considered approved and will be published as is.
Display Ads
Format
| Placements |
| Placements ◦ Header – Leaderboard, Billboard, Mobile Banner ◦ Sidebar – Small Box ◦ Inline – Any Size |
| Ad Specs |
| Display Ad Sizes ◦ Leaderboard: 728 x 90 px ◦ Billboard: 970 x 250 px ◦ Mobile banner: 320 x 50 px ◦ Small box: 300 x 250 px Image Specs ◦ File size: 250kb max ◦ Color mode: RGB ◦ Resolution: 72 DPI |
| File Types |
| Accepted ◦ JPG/JPEG, PNG, or GIF ◦ Animated GIFs can run on a 10 second or less auto loop. Not Accepted ◦ TIFF, EPS, AI, PDF, DOC |
Deadlines
Content for display ads must be submitted a minimum of 3 business days prior to publication date.
Proofs
A screenshot of your display ad will be sent for review once the display is live. Link tests will be done internally. Ad content can be updated at the request of the advertiser once a month.
Content Underwriting
All underwritten content will be included in perpetuity on the Trenton Journal website, each article will also be featured in one newsletter.
Format
Transparency is important to the Trenton Journal, all underwritten content will be labeled as such and will include sponsor recognition at the top and bottom of the article. As a content underwriter, you will not be involved in the creation of any editorial content.
Deadlines
Underwritten content topics must be approved in advance to ensure the Trenton Journal has the capacity to execute.
Proofs
As a content underwriter, you will be financially supporting independent editorial coverage without being involved in the actual development of content. Because of this, you will not receive proofs on anything besides the sponsor recognition at the top and bottom of the page.
Best Practices
◦ Include a UTM with your link that is unique to each underwritten content article.
◦ Include the Trenton Journal logo on your website to promote your community involvement and help us expand our reach.
◦ Share the underwritten content on your social media channels.
Sponsored Content
All sponsored content will be included in perpetuity on the Trenton Journal website. Each article will also be featured in one newsletter issue.
Format
To clearly distinguish sponsored content from regular editorial content, articles will be labeled as “Sponsored” and will include recognition in the footer of the article. Submit your logo and a link to be included with all sponsored content.
Logo Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DP
◦ Preferred formats: JPG/JPEG or PNG
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Deadlines
Any content written by a sponsor must be reviewed and edited by the Trenton Journal prior to publication to ensure alignment of values and a consistent voice. Sponsored content topics must be approved in advance.
Sponsored content articles must be submitted to the Trenton Journal a minimum of one week before the publication date.
Proofs
A final draft of the sponsored content will be submitted to the sponsor two business days prior to the publication date. If no response is received from the advertiser by the end of the day, the article will be considered approved and will be published.
Best Practices.
◦ Include a UTM with your link that is unique to each underwritten content article.
◦ Include the Trenton Journal logo on your website to promote your community involvement and help us expand our reach.
◦ Share the underwritten content on your social media channels.